Programme / Business / Marketing & Social Media Management
A practical 8-week instructor-led course bridging demand creation and sales conversion through real-world portfolio building.
Gain practical, transferable capabilities required across marketing and sales roles.
8 phases · 8 weeks · 8 modules · 24 hours total
Starts 15 October 2026 · Weekly Live Session · 90–120 mins
Asynchronous practical assignments and mentorship occur throughout the week alongside live sessions.
Everything you need to succeed in this course.
Marketing and sales are closely connected but require different skills, decisions, and ways of thinking. This course prepares learners to understand both functions and apply them across multiple industries without becoming dependent on any single industry's practices.
Rather than focusing on theory alone, learners build a practical portfolio throughout eight weeks, producing real workplace documents such as campaign briefs, buyer personas, CRM pipelines, sales pitches, media plans, and performance reports. By the end of the course, participants will understand how marketing creates demand, how sales converts opportunities into customers, and how both teams work together to support sustainable business growth.
Prepare for diverse roles across marketing, sales, and account management.
Target roles like Marketing Assistant, Marketing Coordinator, or Content Executive using your campaign and buyer persona portfolio assets.
Enter roles such as Sales Executive, Business Development Representative (BDR), or Account Executive backed by CRM and pitch deliverables.
Qualify for Media Sales Executive and Ad Sales Representative positions with custom proposal and media kit experience.
Taught by experienced commercial practitioners.
Marketing & Commercial Strategy Lead
10+ Years Industry Experience · Competency-First Mentors
Industry mentors and educators specializing in cross-channel campaign strategy, consultative sales training, and CRM optimization.
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Watch Course Overview
Live sessions, mentorship, and continuous portfolio feedback included.
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